Welcome to Simply-Bugs

We are one of the first companies to bring insect protein to your plate in the form of delicious balls and burgers.
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Alternative protein (insects)

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100% natural ingredients

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Convenience products

Our Project

Since April 2017, we have been working on developing insect-based foods in our Simply-Bugs test kitchen. What sounds novel to us in Western countries is normal for many people in other parts of the world. With our products, we want to help ensure that eating insects becomes a habit for us and at the same time protects the environment.

PROJECT

Environment

In contrast to other animal species, insects have a better carbon footprint. Breeding them requires less water, less agricultural land and produces fewer greenhouse gases. Another aspect: the whole insect can be processed, so no slaughter waste is produced by manufacturing these products.

Health

Insects not only contain many proteins and a high proportion of unsaturated and saturated fatty acids, but also vitamins and minerals such as iron and zinc.

Product presentation

The Simply-Bugs Burgers with 30% insects (Tenebrio Molitor) are currently available at selected food trucks. Soon they will also be present in supermarkets, and restaurants . As we also attach great importance to naturalness in this product, our list of ingredients includes quinoa flakes, vegetables (beetroot, onion, tomato concentrate, garlic powder), spices, herbs and natural flavors. The Patties taste different for everyone, but great for everyone in a burger! Try them out too!

Our Simply-Bugs Balls contain 17% mealworms (Tenebrio molitor). The remaining ingredients include vegetables (chickpeas, celery, carrots, leeks) and spices. Since we value all natural products greatly, our balls are completely free of artificial flavourings and additives! As an aperitif, a side dish with salad, in bowls or wraps – there are no limits to using these balls.

Product presentation

The Simply-Bugs Burgers with 30% insects (Tenebrio Molitor) are currently available at selected food trucks. Soon they will also be present in supermarkets, and restaurants . As we also attach great importance to naturalness in this product, our list of ingredients includes quinoa flakes, vegetables (beetroot, onion, tomato concentrate, garlic powder), spices, herbs and natural flavors. The Patties taste different for everyone, but great for everyone in a burger! Try them out too!

Our Simply-Bugs Balls contain 17% mealworms (Tenebrio molitor). The remaining ingredients include vegetables (chickpeas, celery, carrots, leeks) and spices. Since we value all natural products greatly, our balls are completely free of artificial flavourings and additives! As an aperitif, a side dish with salad, in bowls or wraps – there are no limits to using these balls.

Our team

Together, we meet the selection of suppliers and personally visit the cooperating food trucks and supermarkets. We ask customers about their preferences. It is by doing this, that the recipes can always be improved according to customer requirements.

TEAM

Ralph Langholz

Has an MBA in Supply Chain Management and is the Insect Product Manager. He analyses the market and creates suitable structures for our products. He establishes and maintains contacts with customers and partners and takes care of making the Simply-Bugs products more widely known.

Ralph Langholz

Has an MBA in Supply Chain Management and is the Insect Product Manager. He analyses the market and creates suitable structures for our products. He establishes and maintains contacts with customers and partners and takes care of making the Simply-Bugs products more widely known.

Points of sale

Migros
Switzerland
Migros
Switzerland

Available in selected stores of the Migros Cooperative in Neuchâtel-Fribourg

Available in selected stores of the Migros Cooperative in Genève

MundoDelGusto
Switzerland

Tuesday: Canon Schweiz
11:15am  – 13:30 pm
Richtistrasse 9, 8304 Wallisellen

Wednesday: BEST CARWASH
11:15 am– 13:30 pm
Hardstrasse 243, 8005 Zürich

Thursday: ZHDK Toni-Arel
11:15 am– 13:30 pm
Pfingstweidstrasse 96, 8005 Zürich

Friday: ETH Hönggerberg
11:00 am – 14:00 pm
Joseph-von-Deschwanden-Platz, 8049 Zürich

 

FAQ

Insects

Where do the insects come from?

The insects come from farms in Europe that specialise in the production of edible insects. The breeders are also regularly inspected by the food control administration.

Are the insects visible in the product?
No they are not. The product is processed in such a way that no insects or insect parts are visible or perceptible.

Flavour

What do insects taste like?
Mealworms and grasshoppers taste fresh and slightly nutty, while the taste of crickets resembles that of popcorn. It should be noted, however, that there are differences in taste between fresh and freeze-dried insects.
What do Simply-Bugs Balls taste like?
Our product consists of natural ingredients. In our consumer surveys, they were described as spicy, deliciously crispy with a slightly hot aftertaste. Basically, there are different tastes to experience. Try out the Simply-Bugs Balls and see for yourself!

Our Product

Are insect products vegetarian or vegan?
No, the products are neither vegetarian nor vegan due to the addition of mealworms. We have an increasing number of vegetarians eating our delicious Simply-Bugs Balls. The fact is that insects are animal proteins.

Recipes

Simply-Bugs Burger, Christmas Style

Simply-Bugs Burger, Christmas Style

Ingredients for 4 burgers: 4Simply-Bugs Burgers – available in the Migros online shopa littlesunflower oil4burger buns (Ø approx. 10 cm) Cranberry sauce 150gcreme fraiche2 tbspvinegar (e.g. white balsamic vinegar)2 tbspcranberries (or lingonberries)a pinch ofsalt Red...

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Simply-Bugs Burger Halloween Style

Simply-Bugs Burger Halloween Style

Recipe for two burgers 2Simply Bugs Burger – available in the Migros online shop2Black burger buns (Ø approx. 10 cm)Recipe link3 tbsppumpkin chutney5lettuce leaves4slices of tomato4slices of gherkina littlered cabbage, finely chopped INSTRUCTIONS Fry the Simply-Bugs...

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Simply-Bugs Balls on a bed of vegetables

Simply-Bugs Balls on a bed of vegetables

Recipe for 3–4 people 1large bell pepper1courgette3spring onions1carrot150gcherry tomatoes1 pack (200g)Simply-Bugs Balls – available in the Migros online shop100ggrated mild cheese (optional)saltpepperolive oilfresh rosemary Prepare the vegetables, chop them up...

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